RUSSH's Edwina Hagon speaks with Born Ruffian's front man Luke Lalonde about their latest hit, Permanent Hesitation.
What was it about the track Permanent Hesitation that led you to experiment in the way you did with the music video?
Ron Eyal and Eleanor Burke directed this video. They had the idea to shoot it with multiple cameras all at once (we ended up with eight) in a sort of grid formation. I think partially because it had never been done before and the ambition to try it was exciting. I think it kind of plays into the theme of the song, never getting the full picture of the subject, constantly moving in and out of frame.
Could you tell us a bit about the process of making this clip?
We shot in one day in New York. They wanted me to dance during the lip syncing and I wasn't sure what to do but I tried my hardest to not think about it and to get into it. It's hard to perform for a video, I don't think people realise this. You are in a room with a bunch of people and the song is kind of quietly playing. It's like doing karaoke to the same song one hundred times in a row except no one is drunk (I had to go get a six pack midway through shooting) and you are certain everyone is quite bored. I wish I could go back in time and throw in some more fancy moves, maybe a can-can or a big arms out into the splits finish.
In what other ways did you experiment when creating your album Birthmarks?
We spent a lot of time in the studio with Birthmarks. I had most of the songs demoed on my computer and would use those as the starting point. We would often use tracks from my demo and work off them, rerecording some parts and leaving others. We spent a lot of time with Roger getting everything right. Previously we were far more rushed and had to do everything live which limited mixing because we had to work with the elements we tracked. With Birthmarks we could swap things in and out, play around with some of the song arrangements until they felt right.