The Collective /SHARE
Move Over Soho House
Introducing Apartment 58, London’s latest multi-locale member’s club that entertains both work and play for a new creative demographic, moving on from Soho House’s fast-crowd scene.
“We want to make a creative hub for the next generation,” says founder/landlord Alan Grant, who first brought us the Notting Hill Arts Club, “To relate to those working in fashion, film, music or design who perhaps don’t have their own studios just yet, but still want a beautiful space to work in.” Hear, hear.
First location off the rank? Poland Street in London’s Soho with Apartments to follow in Notting Hill and Shoreditch over the next few months.
With technology at the forefront of the concept, Grant adds, “Our members can let themselves in with their own `key`, access the Cloud to work off an iPad or Mac, host sample sales or launches and even pick up their mail.”
Members looking to host dinner parties, or schedule working brunches, will be also glad to know that Apartment 58 has forged it’s own local gourmet delivery service, with a menu cherry-picked from the best restaurants and cafes surrounding each location. Let’s call it up-scale home delivery.
While each apartment’s bar is expertly overseen by the guys who put together The Light Bar at St Martins Lane and Purple Bar at the Sanderson.
Coming soon: expansion to the remaining fashion capitals of Paris, Milan, and New York, followed with Berlin and Mumbai by 2015.