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The Collective /
24-Hour Party People
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Not too many fashion events are designed to last until 3am. Let alone ones that bring in the cleaners, and then reopen their doors a few hours later to the public. But then Miuccia Prada has never played by the rules.
Remember the Rem Koolhaas designed Seoul Transformer? A building that quite literally morphed dimensions. Or Mrs Prada’s Valencia market party; held amidst real food stalls to celebrate the America’s Cup? Her turbans were displayed in deli cabinets, while guest nibbled on canapés from vege carts!
So to the latest turn of conceptual fun: a 24-hour pop-up Paris museum, designed by acclaimed Italian artist Francesco Vezzoli in conjunction with AMO - Rem Koolhaas' think tank.
The blink and you’ll miss it 24h Museum’s program commenced with a private dinner at 8:30pm for guests including Catherine Deneuve, Marianne Faithfull, Diane Kruger, Roman Polanski, Audrey Tautou and Emmanuelle Alt that later merged into an art party with Kate Moss on the turntables. Staged within a metal cage composed of grills and neon lights that also enclosed Vezzoli’s works - ranging in media from video to sculpture - you could say Prada hit all the high notes. But what’s next we ask with ADD anticipation?
WATCH THE HIGHLIGHTS FROM THE 24H MUSEUM
Not too many fashion events are designed to last until 3am. Let alone ones that bring in the cleaners, and then reopen their doors a few hours later to the public. But then Miuccia Prada has never played by the rules.
Remember the Rem Koolhaas designed Seoul Transformer? A building that quite literally morphed dimensions. Or Mrs Prada’s Valencia market party; held amidst real food stalls to celebrate the America’s Cup? Her turbans were displayed in deli cabinets, while guest nibbled on canapés from vege carts!
So to the latest turn of conceptual fun: a 24-hour pop-up Paris museum, designed by acclaimed Italian artist Francesco Vezzoli in conjunction with AMO - Rem Koolhaas' think tank.
The blink and you’ll miss it 24h Museum’s program commenced with a private dinner at 8:30pm for guests including Catherine Deneuve, Marianne Faithfull, Diane Kruger, Roman Polanski, Audrey Tautou and Emmanuelle Alt that later merged into an art party with Kate Moss on the turntables. Staged within a metal cage composed of grills and neon lights that also enclosed Vezzoli’s works - ranging in media from video to sculpture - you could say Prada hit all the high notes. But what’s next we ask with ADD anticipation?
WATCH THE HIGHLIGHTS FROM THE 24H MUSEUM
Not too many fashion events are designed to last until 3am. Let alone ones that bring in the cleaners, and then reopen their doors a few hours later to the public. But then Miuccia Prada has never played by the rules.
Remember the Rem Koolhaas designed Seoul Transformer? A building that quite literally morphed dimensions. Or Mrs Prada’s Valencia market party; held amidst real food stalls to celebrate the America’s Cup? Her turbans were displayed in deli cabinets, while guest nibbled on canapés from vege carts!
So to the latest turn of conceptual fun: a 24-hour pop-up Paris museum, designed by acclaimed Italian artist Francesco Vezzoli in conjunction with AMO - Rem Koolhaas' think tank.
The blink and you’ll miss it 24h Museum’s program commenced with a private dinner at 8:30pm for guests including Catherine Deneuve, Marianne Faithfull, Diane Kruger, Roman Polanski, Audrey Tautou and Emmanuelle Alt that later merged into an art party with Kate Moss on the turntables. Staged within a metal cage composed of grills and neon lights that also enclosed Vezzoli’s works - ranging in media from video to sculpture - you could say Prada hit all the high notes. But what’s next we ask with ADD anticipation?
WATCH THE HIGHLIGHTS FROM THE 24H MUSEUM
Not too many fashion events are designed to last until 3am. Let alone ones that bring in the cleaners, and then reopen their doors a few hours later to the public. But then Miuccia Prada has never played by the rules.
Remember the Rem Koolhaas designed Seoul Transformer? A building that quite literally morphed dimensions. Or Mrs Prada’s Valencia market party; held amidst real food stalls to celebrate the America’s Cup? Her turbans were displayed in deli cabinets, while guest nibbled on canapés from vege carts!
So to the latest turn of conceptual fun: a 24-hour pop-up Paris museum, designed by acclaimed Italian artist Francesco Vezzoli in conjunction with AMO - Rem Koolhaas' think tank.
The blink and you’ll miss it 24h Museum’s program commenced with a private dinner at 8:30pm for guests including Catherine Deneuve, Marianne Faithfull, Diane Kruger, Roman Polanski, Audrey Tautou and Emmanuelle Alt that later merged into an art party with Kate Moss on the turntables. Staged within a metal cage composed of grills and neon lights that also enclosed Vezzoli’s works - ranging in media from video to sculpture - you could say Prada hit all the high notes. But what’s next we ask with ADD anticipation?
WATCH THE HIGHLIGHTS FROM THE 24H MUSEUM
Not too many fashion events are designed to last until 3am. Let alone ones that bring in the cleaners, and then reopen their doors a few hours later to the public. But then Miuccia Prada has never played by the rules.
Remember the Rem Koolhaas designed Seoul Transformer? A building that quite literally morphed dimensions. Or Mrs Prada’s Valencia market party; held amidst real food stalls to celebrate the America’s Cup? Her turbans were displayed in deli cabinets, while guest nibbled on canapés from vege carts!
So to the latest turn of conceptual fun: a 24-hour pop-up Paris museum, designed by acclaimed Italian artist Francesco Vezzoli in conjunction with AMO - Rem Koolhaas' think tank.
The blink and you’ll miss it 24h Museum’s program commenced with a private dinner at 8:30pm for guests including Catherine Deneuve, Marianne Faithfull, Diane Kruger, Roman Polanski, Audrey Tautou and Emmanuelle Alt that later merged into an art party with Kate Moss on the turntables. Staged within a metal cage composed of grills and neon lights that also enclosed Vezzoli’s works - ranging in media from video to sculpture - you could say Prada hit all the high notes. But what’s next we ask with ADD anticipation?
WATCH THE HIGHLIGHTS FROM THE 24H MUSEUM
Not too many fashion events are designed to last until 3am. Let alone ones that bring in the cleaners, and then reopen their doors a few hours later to the public. But then Miuccia Prada has never played by the rules.
Remember the Rem Koolhaas designed Seoul Transformer? A building that quite literally morphed dimensions. Or Mrs Prada’s Valencia market party; held amidst real food stalls to celebrate the America’s Cup? Her turbans were displayed in deli cabinets, while guest nibbled on canapés from vege carts!
So to the latest turn of conceptual fun: a 24-hour pop-up Paris museum, designed by acclaimed Italian artist Francesco Vezzoli in conjunction with AMO - Rem Koolhaas' think tank.
The blink and you’ll miss it 24h Museum’s program commenced with a private dinner at 8:30pm for guests including Catherine Deneuve, Marianne Faithfull, Diane Kruger, Roman Polanski, Audrey Tautou and Emmanuelle Alt that later merged into an art party with Kate Moss on the turntables. Staged within a metal cage composed of grills and neon lights that also enclosed Vezzoli’s works - ranging in media from video to sculpture - you could say Prada hit all the high notes. But what’s next we ask with ADD anticipation?
WATCH THE HIGHLIGHTS FROM THE 24H MUSEUM
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