The Moroccanoil Movement
A daily product for many the world over is Moroccanoil. Still a young brand we talked to Antonio Corral Calero, the charming Artistic Director of Moroccanoil, one rainy day in Sydney.
Can you use Moroccanoil serum everyday?
It’s so funny because a lot of people, they think that you need to blow-dry your hair in order to use it, but you do not have to. That’s the beauty of it … I mean it’s great because when you’ve got fine hair and when you’ve got hair that tends to get oily, it’s something that’s going to give you a balance. It’s something that’s going to condition your hair, and give you UV protection, thermo protection, a chlorine barrier - you can mix the same products into the colour before you do your highlights to prevent from breakage so you can be more blonde. There’s really not a need to blow-dry your hair, but just applying it will prevent from having the little broken pieces, the little fly-aways or frizz.
Do you have any tips to keep your hair looking great in winter?
We - ahem - just launched the Weightless Hydrating Mask. It’s weightless, meaning it’s not going to make the hair heavy or give it any kind of residue. We just launched here in Australia and I think it’s going to be great. People that have got fine hair - medium to coarse - but mostly fine hair, blondes or people that are prone to oily hair, they can be more generous about it. But even the ones that have medium or coarse hair can also use it as a conditioner to get a bit more of the balance of hydration into the hair.
Tell me about the look you created for the Catherine Malandrino AW 12 show.
The look that I created for Catherine Malandrino was inspired by the movie Cat People in the 1980s, and it was a woman that just somehow looked like she just got out of the pool. It was kind of like a wet, sexy look, and we used the Moroccan Oil Treatment, the new Volumizing Mousse - which is coming soon- and we finished with the Luminous Hairspray, so we lacquered quite well. It’s a transition from wet to dry.