Russh Magazine

Mercedes-Benz Fashion Week Australia is coming of age: in its 18th year, today IMG Fashion announced, it will call Carriageworks home and incorporate an expanded trade show element, extending the opportunity for new SS collections to be sold directly to registered buyers.

The dates, too, have moved. Texta 8 -12 April into you 2013 diary.

“This has been a long development process, and the event will take its first steps towards meeting the ever changing needs of our industry," says Elle Persson, Director of Strategy & Brand Development, IMG Fashion, Asia Pacific. " The new calendar for Mercedes-Benz Fashion Week Australia allows designers time to deliver a collection ready for the runway, maximise media attention and increase domestic sales opportunities. This date also ensures high profile international exposure aligning with the global fashion event calendar."

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