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At Large /SHARE
From Paris to Berlin
At Bread & Butter Berlin, a fashion trade fair, G-Star unveiled their new campaign and face - none other than RUSSH favourite Clémence Poésy.
It is winter in Berlin but inside an old aeroplane hanger - where Bread & Butter is held - the amount of people who have come from all over the world to see new collections keeps the temperature high. G-Star have one of the largest displays - housing G-Star RAW, G-Star footwear and Correct line as well as the premium denim line. I talk through the collection with Rebekka Bach, the womenswear designer, who says that every season G-Star looks inside their own history and starts from that, "Let's make innovations on what we have done, let's make new, futuristic versions of the Elwood pant." Each jean style we stop to look at has a great design history behind it - such as the Radar jean, which Bach tells me was inspired by sailors and the peacoats they used to wear, which in order to be able to use their pockets they simply lowered the front pockets. The Radar pant is characterised by a lower front pocket.
Not wanting to have a simple runway show G-Star commissioned a choreographer from Holland, Conny Janssen to design a performance using professional dancers instead of models. What resulted was a 15 minute performance, which not only showed off the skill of the dancers but also the wearability of the jean styles - a fact G-Star treasure with their 3D denim styles.
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